When people think of video production, they often picture cameras, lights, and polished edits. But here in Casper, Wyoming, the real story goes much deeper — especially when it comes to pulling off a commercial like the latest Hilltop Bank adventure ad we produced.
Finding the Right Talent
Unlike big markets, Casper doesn’t have a massive pool of professional actors ready to step in. That makes casting one of the biggest challenges we face in local productions. For this project, we needed authentic talent who could represent Wyoming lifestyle — biking, adventuring, and living the outdoor story Hilltop wanted to tell.
We went through several rounds of planning and rescheduling before finding the right fit. In the middle of July, we connected with a close friend and his wife, both incredible people with a love for the outdoors. They weren’t just “actors” for the day — they brought genuine energy to the shoot and made the whole process a joy.
Weather, Timing, and Location
Wyoming weather doesn’t always cooperate. We had to juggle schedules around storms, shifting light, and deciding whether the ad would feature mountain biking or paddle boarding. Ultimately, we leaned into biking, which fit the terrain and the flow of the story.
These challenges highlight something clients can expect when working with Checked In Media: we don’t just point a camera and shoot. We adapt, troubleshoot, and make sure the final product works no matter what nature throws our way.
Community Partnerships
Another key to making productions like this possible is partnership. For the hero vehicle shots, Toyota Vista in Casperstepped up once again. Ben and his team provided a Toyota Tundra Vista, giving us the perfect way to connect lifestyle, brand, and local support. We’re grateful for their ongoing collaboration and the role they play in helping us create content that stands out.
A Team Effort
No project comes together without a strong crew. My girlfriend was right there alongside me, producing, driving, and supporting the entire shoot. Having someone who believes in what we do at Checked In Media makes all the difference when we’re juggling logistics, talent, and production gear in the middle of a Wyoming summer.
Why It Matters
The Hilltop Bank ad wasn’t just about showcasing outdoor adventure — it was about showing what authentic video production in Casper, Wyoming really looks like. It takes planning, rescheduling, partnerships, and the right people to bring the story to life.
There’s no outside ad agency that could step into this market and do what we’re doing right now. We know the people, the terrain, and the challenges. That’s why businesses trust Checked In Media: we don’t just make videos, we make Wyoming stories come alive.
Related Work
This isn’t the first time we’ve teamed up with Hilltop Bank to create something memorable. Last fall, we produced a Halloween-themed video that captured the playful, community-focused side of their brand. You can read more about that project Check out our previous Hilltop Bank Halloween ad here
