Video production in Wyoming often means working inside real businesses, real facilities, and real environments—places where the work doesn’t stop just because a camera shows up. That was exactly the case on our most recent project with Wyoming Machinery Company, where we spent time on location in Casper filming content focused on their Customer Value Agreements (CVAs).
This project included both a finished long-form video explaining Wyoming Machinery’s updated CVA service promise and a series of short-form, behind-the-scenes clips captured during production. Together, these assets give their marketing team flexible, authentic content they can deploy across platforms—without relying on stock footage or staged visuals.
Filming Inside an Active Wyoming Facility
One of the advantages of on-location video production in Wyoming is the authenticity it brings. For this shoot, everything took place inside Wyoming Machinery’s facility—specifically in the parts and service areas where CVAs are supported day in and day out.
We captured parts being pulled, technicians moving through workflows, and the operational details that customers rarely see but depend on every day. Filming in an active environment allows the final video to reflect how things actually work, not how they’re imagined in a script.
That approach is especially important when the subject is service and reliability.
Customer Value Agreements, Explained Through Real Work
Customer Value Agreements are designed to reduce downtime and give equipment owners confidence that support will be there when it’s needed. Rather than over-explaining that idea, this project focused on showing the systems behind it.
The long-form video outlines Wyoming Machinery’s updated CVA service promise and what customers can expect when it comes to parts availability and repair timelines
Wyoming Machinery Custpmer Value
. Our role was to visually support that message by documenting the people, processes, and infrastructure that make it possible.
A Long-Term Partnership Built on Efficiency
Checked In Media has worked with Wyoming Machinery in Casper for several years, and that ongoing relationship makes projects like this more efficient and more focused. Familiarity with their operation allows us to plan smarter, move quickly on site, and stay within a reasonable production budget—without sacrificing quality.
When you understand a client’s workflows, you don’t need to overproduce. You just need to capture what matters.
Behind the Scenes: Production Approach
Alongside the main video, we filmed behind-the-scenes content to support short-form marketing and social distribution. This BTS footage helps show how the video was made and reinforces that the messaging is grounded in real operations.
From a technical standpoint, the production setup was intentionally streamlined:
- Canon R5 Mark II for high-resolution capture
- DJI RS3 Pro gimbal for smooth movement through the facility
- Field recorder with a Shure SM7B to capture clean audio in an industrial environment
This setup allowed us to work efficiently inside a functioning facility while delivering broadcast-quality results.
https://youtube.com/shorts/u3itVvCV41Y?feature=share
Supporting Marketing Teams With Real Assets
At the core of this project was a simple goal: provide Wyoming Machinery’s marketing team with assets they can actually use. From the finished long-form CVA video to the supporting short-form behind-the-scenes clips, everything captured during this shoot was designed to be flexible, reusable, and honest.
That’s what effective video production in Wyoming looks like—working inside real businesses, telling real stories, and creating content that holds up over time.
Watch the Finished Video
The completed Customer Value Agreement video is embedded below. The behind-the-scenes content captured during this shoot supports the same story from a different angle, giving viewers insight into both the service promise and the process behind it.
More Video Production Work with Wyoming Machinery
This Customer Value Agreement project is part of an ongoing video production partnership with Wyoming Machinery Company. Over the years, we’ve worked together on a range of video content designed to support their customers, service teams, and marketing efforts across Wyoming.
You can explore more of our Wyoming Machinery video production work here:
- Celebrating Casper, WY: Crafting a Compelling Story for Wyoming Machinery Company — A deep dive into another on-location project
